NIKE
LeBron 18
Behind the design
Behind the design
An animation featuring the innovation of the Nike LeBron 18's and the designers vision behind it,.
Behind the design of the LeBron 18 featuring Jason Petrie and Tim Day. This project involved making the animatic, color grading, editing and bringing every stylecard to life with motion graphics.
Easily one of the most memorable productions of my career.
Developed at ILOVEDUST
Lead designer: Tomall
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